/in·tent/
Intention or purpose.
Resolved or determined to do (something)
A lifestyle brand based on the belief that when things are done with intention they become stronger, more fulfilling & more efficient.
…when, avid mountain bike racer & former professional motorcycle racer, Rick Schopp started coaching athletes individually to help them get ready for events. He also started holding clinics in parks, open water swim, bike skills, and run form clinics in local parks. He also teamed up with friends to begin forming the INTENT Community and they started “RACING WITH INTENT”.
The INTENT Story starts in June of 2010...
Very quickly, the team grew and grew, more kits were being worn, flags and team tents were bought, more athletes were being coached and there was even the first INTENT Youth Triathlon Team training and racing. INTENT’s offerings and community continued to grow and the mission to “Train, Race & Live with INTENT was caught on.
Coach Rick explains; “We train smart, go as hard as we can every time we race but check our egos each and every day”. We believe that when you understand why you do what you do, from why you are doing every workout to why you do any of this in the first place, that your experience gains depth and quality. We believe that when you do things “with intent”, everything is becomes more efficient, more enjoyable and the outcome is always the best as it can be”.
“Our INTENT teams are the fullest expression of INTENT. They are designed to be inclusive, supportive, professional and fun for everyone that is a part of them. Our teams are full of people who are not only dedicated to training and racing as best as they can, but more importantly they are good people who want to share this part of their lives with like minded others.”